Dust bowl ballads

By Jack Rentfro
With a historic drought creating dusty conditions at this year’s Bonnaroo, the entertainment leviathan that sets a new standard for massive, outdoor celebrations found its environmental values even more poignant.
By the end of the four-day festival in June, a “Dust Bowl” evocative of the legendary dust storms that hit the country during the Depression had enveloped the 800-acre rural site between Chattanooga and Nashville. Unavoidable shuffling of all those feet (and some mechanized traffic) pounded parched fields of the newly purchased Coffee County pastureland outside modestly rustic Manchester into a talcum-powder consistency. Water trucks patrolled pathways, wetting them down to minimize dust did as best they could.
Amid desert conditions in the week before summer officially began—sinus and lung problems notwithstanding—most of the 80,000-plus who gathered to catch 150 music, comedy and theatrical acts probably could not wait to do it again next year.
While scientists and politicians dither about the reality of climate change, its relationship to air pollution and where to place the blame, the fact is that farmers and others attuned to the land know full well things are out of kilter. Seasons come with increasingly erratic weather. This year, a late, killing frost, lack of rain and the kind of heat that usually does not come until the dog days of August will ruin many small farmers.
As a 50-year dry spell moved from what the National Weather Service terms “extreme” to “exceptional,” the Bonnaroo festival increased its commitment to reducing waste, recycling as much as possible and conserving energy. Sustainable living and reducing our “carbon footprint” may be watchwords of the day, but the overarching cause fostered by Bonnaroo is addressing the problem of global warming.
Greening of Bonnaroo
Bonnaroo claims to be the “greenest festival on earth.” Content at its web site asks “all of our fans at Bonnaroo to help counteract global warming and the devastation of our environment … the only way to do this is to get the word out there and find both big and small solutions we can implement in our everyday lives. It’s the toughest challenge of our generation, but we have a chance to make the difference. All we need is leadership, and we look to our Bonnaroo community to provide it.”
In the weeks building up to the event, ticketholders were emailed regular “green” tips advising them to reduce fuel consumption and prepare for recycling opportunities. This even included packing and camping tips like foregoing frivolous party items like balloons and silly string.
Throughout the expansive festival area—from the main hive of shops, stages and other facilities called Centeroo to the surrounding campgrounds and parking areas—55-gallon barrels were set up for garbage and recyclables. Because drought creates brushfire conditions, campers were forbidden to have open fires. Grilling was permitted, but only with careful supervision. Plenty of paint buckets labeled “Butts” were set out for smokers. Campers entering the site were handed waste collection bags color-coded for garbage and recyclables. Increasingly, Bonnaroo uses higher percentages of recycled paper for everything from posters to the tissue in the port-a-potties. Official T-shirts are high in organic cotton content. Paints are increasingly non-volatile organic compound (VOC) based. Fuel cells, biodiesel, solar and wind power were used to the utmost for on-site electricity and transportation purposes. For example, the stage called the Solar Stage was powered completely by electricity generated by solar panels.
The ideal for the festival itself is a large-scale application of the backcountry hikers’ code to “leave no trace,” to leave it as you found it.
An area called “Planet Roo” was set up so various environmental and progressive causes could set up shop among the merry-goers. In addition to these on-the-ground efforts to reduce pollution and promote resource conservation, the Bonnaroo website was a platform for several environmental causes and programs.
Hellbender Press assistant editor Amanda Womac was one of the “Green Ambassadors” working a booth at Planet Roo. This group of 14 volunteers was a new addition to Planet Roo, giving festival goers even more opportunities to learn about and participate in a variety of causes.
“With the introduction of Planet Roo in 2003, festival goers have numerous opportunities to learn more about ecological and social justice issues including mountaintop removal, sustainable living, renewable energy and human rights violations across the planet,” Womac said. “Within this green space, a vibe of sustainability is created not only through the sounds of the Solar Stage, powered completely by solar energy, but also through the efforts each nonprofit organization puts forth to give festival goers a unique opportunity to get involved on site.”
Clean Vibes, man
Clean Vibes, a company set up specifically to manage waste at large, outdoor events, does the grunt work at Bonnaroo. Clean Vibes got its start working festivals fronted by jam-band favorite Phish in the 1990s. Some of those original staffers stayed on to work all six Bonnaroos. From the outset, Clean Vibes diverted from landfills and incinerators as much of Bonnaroo’s total waste as possible. The percentage has increased steadily each year.
At the time she was interviewed, Clean Vibes owner Anna Borofsky had just returned home from the site and was hours away from seeing the job completed. “Diverting as much waste as possible from the landfill and educating folks about the importance of reducing and recycling are at the core of our mission and values,” she said.
Borofsky said as bad as the dust was with regard to on-site living conditions, she preferred dry weather to wet, particularly “the torrential rains for weeks straight like we had in 2004! The drought definitely affected the air quality around the site, which affected the lungs and sinuses of our crew. I’m still recovering from the congestion myself.
“Obviously we are going to see an increase in the extreme weather fluctuations in the coming years, and this has a direct impact on the event as concert goers and staff alike are directly effected by extreme weather, since the event is basically a temporary city where almost everyone lives outside.”
Asked how long it takes to clean up an area the size—and almost the condition of—a battlefield where scores of thousands have partied for four days, Borofsky explained that it typically takes 10 days to two and a half weeks. “We should be fully packed up and out of there by the end of today (June 27), which means this will be record time for clean-up. We cleaned up the 2002 event in 10 days, but the site was significantly smaller then, as it did not include several hundred acres across the road from the main property, which have been used since 2004.” Borofsky went on to say the crew this year totaled 100-140 professional personnel and up to 175 volunteers.
The results of these efforts were tangible in terms of recycled waste returned to productivity. Said Borofsky: “Here’s what we have tallied so far: 300 tons (about 100 tons more than last year) went to the WastAway facility in Morrison that takes waste and makes landscaping and construction materials out of it. More than five tons of aluminum has gone to CFC recycling in Tullahoma. There should be about one more ton of aluminum collected. Coffee County Recycling in Tullahoma has received almost 15 tons of cardboard. About 5,000 pounds of scrap metals have gone to CFC as well. One very full, 40-cubic yard roll-off (a dumpster-like trucking container) of food waste will be going to a facility in Middle Tennessee for composting.”
Borofsky said figures for plastics, which are categorized by grades (those numbers you see on the bottom of plastic bottles), were imminent but not yet available. For comparison, she said, “last year we had 16,980 pounds of PET (No. 1); 1,620 pounds of No. 2; 500 pounds of No. 6 cups, and 4,720 pounds of No. 4 plastic bags.
“We will recycle more than 65 percent of the material produced by the event and that’s better than last year’s 56 percent. We can only hope that we divert even more in ‘08.”
Out of the debris-strewn temporary city’s litter, only 164 tons of sheer garbage was bound for landfills.
With two recycling facilities in Coffee County, the local economy profits from the efforts of Clean Vibes and festival attendees who disposed of their trash responsibly.
“Coca-Cola is buying the No. 1 plastic directly from Coffee County to process back into soda bottles in their plant in South Carolina,” Borofsky said. “The waste hauler who handles all of our trash and recycling hauling is Richardson Waste Removal, a small, family-owned business out of Fayetteville. WastAway is in Morrison and McMinnville and they certainly benefit from the material we bring them.”
Dawning of a new era
AC Entertainment (ACE), the music promotion company started in 1991 by Knoxville entertainment impresario Ashley Capps, has a partner in New Orleans-based Superfly Productions. Stemming from their work together promoting jazz festivals, the two businesses have co-produced Bonnaroo since its inception in 2002.
Meanwhile, plans forge ahead for the future of Bonnaroo. Carey Archer, ACE chief operating officer, told Hellbender Press, “the entire Bonnaroo team, from the partners to the department heads, all feel very strongly about greening the event. We all play a very important role with regard to the people and departments we each touch when it comes to assessing the impact our areas have on the environment and figuring out how we can lessen our environmental impact in as many ways as reasonably possible.”
Big Hassle, a New York City-based company that handles publicity for the event, said ways to make next year’s Bonnaroo even more environmentally friendly are being “aggressively sought.”
The Manchester Times reported June 26 on a development that might alleviate dust problems at future events: paving of some gravel roads around the Bonnaroo site.
The paper reported that Big Hassle told local officials “the sky is the limit” for the 530.57 acres purchased in March by New Era Farms (a partnership of ACE and Superfly Productions) for $8.68 million. Peripheral acreage that is part of the overall Bonnaroo site is leased.
“Currently, we are bringing in engineers and architects from all over the world to look and tell us what we can do,” Big Hassle’s Jeff Cuellar was quoted as saying. “We are looking at other events such as an arts festival or monster truck rally, but we haven’t determined what we are going to do yet.”
The same edition of The Manchester Times reported the “exceptional” drought is working its way up from Alabama, where farmers are giving up on this year’s growing season due to the dryness of the soil. In the past century, according to the records of the Tullahoma Utilities Board, average rainfall for the area in June is 4.04 inches. Only 0.13 inches had fallen in June as the month neared its end. Water restrictions in some towns were imminent.
